Marketing Analysis Brand Community - 1488 Words

Introduction: A structured set of people from different geographical background with the craving for a particular brand or product is termed as brand community. In the past people were categorised by their occupation, religion, language and ethnic backgrounds, whereas at present people are distinguished by what they buy and what they are capable of buying. The market must be analysed to strategic brand management due to the dynamics of consumption, individualization as well satisfy collective identity of brand community. Ethnography no longer differentiates people who have a predilection for a brand in common. The brand communities’ exhibits shared sense of responsibility in brand building apart from the marketing strategies initially made†¦show more content†¦Content: The dawn of 20th century is the initiation of production of goods and services which were consumer focussed, instead of the usual trend of mass production. Due to economic growth and diversified consumerism, there arises a need for the manufacturers to give additional products of to the market for their survival while still retaining their so called â€Å"BRAND† name. Knowledge of the brand communities assists manufacturers preceding the launch of new products so as to retain the positive attitude towards the product and brand as a whole. The influence of brand has grown to the extent that even in accounting there is value allotted for intangibles like goodwill of a company, which mostly contributes to the brand name. Consumers are happy to pay more to get more sophisticated products to blend in the community than left aloof. More brand oriented groups are evident; credit goes to the social media which is prevalent and influential around the globe and contributes to the growin g consumer base of reputed brands like Apple, Microsoft, Harvey Davidson motorcycle, etc. (Stratton Northcote, 2014) Communities form around brand instead of symbol around community, imparting an implication and understanding between brand owner and consumers. The brand community also depend on symbolic construction; fantasy literatures; support for sporting teams;

Budgeting Free Essays

We are living on a single income in a world that requires two or more income sources to survive. This culminates into spending more than the earnings made, thus making saving, a prerequisite for investing an unachievable dream. However, a close look justifies that not all people are cramped up with single income sources. We will write a custom essay sample on Budgeting or any similar topic only for you Order Now As discussed in this article, few lucky people have managed to utilize easy money saving tips that have enabled them to save money for investments that guarantee a financially stable future. One of the tips is budgeting, which acts as a guide in controlling what one spends. Outline what you spend on a monthly basis and correlate the spending with the income you earn. Outline a long term plan on what you want to save in a fixed time frame. This will help you determine the amount of money that you should spend or save on a monthly basis. Another tip is cutting one’s spending. To cut on unnecessary spending, you need to change you lifestyle. You can prepare food and eat at home instead of spending a lot of money eating in restaurants. Considering that replacing goods is more expensive, repair them in advance to avoid hefty costs. More so, ensure that you quit vices such as smoking and drinking among others that could incur hefty health costs and increased spending on a long-term or short-term basis. Limiting debts by going for loans with low and flexible interest rates is also another effective money saving tip. Compare different banks’ interest rates for loans and get the bank that offers the best rate. Supposing you have a business, you could try to haggle for the existing loans. For instance, threatening to relocate the business can make lending institutions quite flexible in terms of interest rates and flexibility. This can prevent you from taking unnecessary loans in a bid to repay another high interest loan when the business in not doing well. Besides the above tips, you should detect the slightest opportunities via which you can get what you want without having to spend or incur extra costs. For instance one can join reward programs that give spending point on the purchases made. With time, the spending points might help you get free stuff and save money that you would have incurred while purchasing the stuff. As we can see, money saving tips narrow down to proper budgeting, having long-term goals and a change of lifestyle. One needs to identify money saving opportunities and also opportunities for cutting down the spending. For people who find saving to be quite difficult, they can use financial advisor’s services. However, if you are well endowed with the above easiest saving tips, you can go ahead, save and transform your life. How to cite Budgeting, Papers

Marketing Strategy of Portland Drake Beverages-Free-Samples

Question: Evaluate the marketing research conducted by Portland Drake Beverages in this case. Using your knowledge of the research process, discuss the research approach(es) undertaken, how they contributed to addressing the marketing research problem, and if the research would be enough to finalise the positioning strategy for Crescent Pure. Answer: Market research is defined as the activity of collecting, analyzing and interpreting information regarding a specific market regarding a product or service which is going to be introduced in the market (Babin and Zikmund, 2015). The research also collects and analyze information about the past, current and potential future customers of the product. The information set of the customers include data regarding the characteristics, ability to spend and preferences of the customers. This in turn helps the organizations to determine the target market where it will introduce the product and determine the target audience for the product in an effective manner (Xie et al., 2017). Presently market research is considered to be the backbone of all new successful business ventures. In the context of the given case study the key problem of PDB was regarding the positioning of its newly acquired product Crescent Pure. Some people of the management team suggested that as Crescent contains some energizing ingredients it should position its products in the energy drinks segment. On the other hand, some of the other people suggested that Crescent should be introduced in the sports drinks segment as it contains hydrating elements. Now the vice president of Portland Drake beverages (BDB) is credited with the responsibility of determining the benefits and drawbacks of the available positioning strategies and determining which will be the appropriate segment where launching Crescent would be beneficial for PDB. The data obtained by conducting a market research on the energy drinks market suggest that, the market was expanding and since 2010 to 2012 the market has expanded by more than 40%. It was projected that the market for energy drinks will reach $8.5 billion in 2031 in the United States and it will be worth of $13.5 billion by 2018. In relation to the consumer data it has been observed that most of the consumers are aged between 18 to 35. While analyzing the responses obtained it was observed that most of the energy drinks were consumed by the individuals who had a monthly income less than $25,000. In the context of competitors also in has been observed that Crescent will face significant competition in the energy drinks segment. As most of the renowned organizations like Together, Razor, Torque and Stellar comprise 85% of the market share while the rest 15% of the market are shared between other nearly thirty different regional drink manufacturers. As the consumers are becoming concerned about their health promoting an energy drink with lower level of caffeine and with more pure ingredients would attract the attention of the customers (Rothschild, 2014). This can be considered as an opportunity to the company. In the context of threats it can be stated that news stories are highlighting several facts about the energy drinks. Due to this 32% of the consumers aged over 18 stated that in the last six month they had consumed energy drink while 11% stated that they have consumed less than they used to a year ago. In relation to the sports drink market the collected consumer responses suggested that nearly half of the men population consume sports drinks while only one third of women consume sports drinks. Nearly 40% of the male and 27% of the female found sports drinks to be refreshing. Sports drinks are more appealing to the younger customers. There are two major competitors in the market Gleam and Drip who possess 73% and 21% of the total market share respectively while the rest of the 6% market share is fairly shared by almost 20 producers. As people are becoming more concerned about the childhood obesity which resulted in government-mandated rule of removing high calorie sugary foods (Munsell et al., 2016). Developing a new drink with low sugar and diet components may be an area of growth for the organization. From 2012 to 2017 the market for diet and low sugar sports drinks were expected to increase from $1.4 billion to $2.97 billion. As per the customer analysis it can be observed that taste of the drink appeals to most of the customers and after knowing the amount of caffeine contents only 25% of them remained concerned about the energy component. There were some customers who stated that Crescent is just a drink they wanted as a beverage for long, its healthy ingredients, better taste and energy contents made it stand out from the crowd. This specific criteria thrown a focus on health and wellness which attracted a specific demographic segment. On the basis of the market research analysis Ryan came to the decision that younger population who are health conscious would be the prospective customers for Crescent. Hence a third broad appeal segment has been considered which is the organic refreshment drink which takes the advantage of the growth of organic food and beverage industry. Reference List Babin, B.J. and Zikmund, W.G., 2015.Exploring marketing research. Cengage Learning. Munsell, C.R., Harris, J.L., Sarda, V. and Schwartz, M.B., 2016. Parents beliefs about the healthfulness of sugary drink options: opportunities to address misperceptions.Public health nutrition,19(1), pp.46-54. Rothschild, A.R., 2014.System and method for adding an advertisement to a personal communication. U.S. Patent 8,645,211. Xie, W., Bivins, M.A., Jones, S., Deng, K.K., Schiller, B., Sullivan, J., Terrazas, A. and Sheppard, M., Nielsen Co (US) LLC, 2017.Context-based image recognition for consumer market research. U.S. Patent 9,569,692.

Hume In Explaining Humes Critique Of The Belief In Miracles, We Must

Hume In explaining Hume's critique of the belief in miracles, we must first understand the definition of a miracle. The Webster Dictionary defines a miracle as: a supernatural event regarded as to define action, one of the acts worked by Christ which revealed his divinity an extremely remarkable achievement or event, an unexpected piece of luck. Therefore, a miracle is based on one's perception of past experiences, what everyone sees. It is based on a individuals own reality, and the faith in which he/she believes in, it is based on interior events such as what we are taught, and exterior events, such as what we hear or see first hand. When studying Hume's view of a miracle, he interprets or defines a miracle as such; a miracle is a violation of the laws of nature, an event which is not normal to most of mankind. Hume explains this point brilliantly when he states, ?Nothing is esteemed a miracle, if it has ever happened in the common course of nature. It is no miracle that a man seem ingly in good health should die on a sudden.? (Hume p.888) Hume states that this death is quite unusual, however it seemed to happen naturally. He could only define it as a true miracle if this dead man were to come back to life. This would be a miraculous event because such an experience has not yet been commonly observed. In which case, his philosophical view of a miracle would be true. Hume critiques and discredits the belief in a miracle merely because it goes against the laws of nature. Hume defines the laws of nature to be what has been ?uniformly? observed by mankind, such as the laws of identity and gravity. He views society as being far to liberal in what they consider to be a miracle. He gives the reader four ideas to support his philosophy in defining a true miracle, or the belief in a miracle. These points leads us to believe that there has never been a miraculous event established. Hume's first reason in contradicting a miracle is, in all of history there has not bee n a miraculous event with a sufficient number of witnesses. He questions the integrity of the men and the reputation in which they hold in society. If their reputation holds great integrity, then and only then can we have full assurance in the testimony of men. Hume is constantly asking throughout the passage questions to support proof for a miracle. He asks questions such as this; Who is qualified? Who has the authority to say who qualifies? As he asks these questions we can see there are no real answers, in which case, it tends to break the validity of the witnesses to the miracle. Hume's second reason in contradicting the validity of a miracle is that he views all of our beliefs, or what we choose to accept, or not accept through past experience and what history dictates to us. Furthermore, he tends to discredit an individual by playing on a human beings consciousness or sense of reality. An example is; using words such as, the individuals need for ?excitement? and ?wonder? arisi ng from miracles. Even the individual who can not enjoy the pleasure immediately will still believe in a miracle, regardless of the possible validity of the miracle. With this, it leads the individual to feel a sense of belonging and a sense of pride. These individuals tend to be the followers within society. These individuals will tend to believe faster than the leaders in the society. With no regard to the miracles validity, whether it is true or false, or second hand information. Miracles lead to such strong temptations, that we as individuals tend to lose sense of our own belief of fantasy and reality. As individuals we tend to believe to find attention, and to gossip of the unknown. Through emotions and behavior Hume tends to believe there has been many forged miracles, regardless if the information is somewhat valid or not. His third reason in discrediting the belief in a miracle is testimony versus reality. Hume states, ?It forms a strong presumption against all supernatur al and miraculous events, that they

How to Write What Is Truth Philosophy Essay

How to Write What Is Truth Philosophy Essay What Is Truth? General guidelines for composing a philosophy essay on ‘What is Truth’ Tips on how to start writing How to write an outline How to write a thesis for a philosophy essay on ‘What is Truth’ How to write an introduction Tips on how to write an introduction and thesis How to write body paragraphs Tips on body writing How to finish a philosophy essay on ‘What is Truth’ Tips on conclusion writing Tips on revision What is Truth? (Philosophy essay sample) General guidelines for composing a philosophy essay on ‘What is Truth’ To write a perfect essay, begin with a clear statement of the given inquiry (in this case, on ‘What Is Truth?). The inquiry should be stated. However, it is wise to give a reasonable statement in the first and second paragraph on how you intend on addressing the question and which approach of the question you intend to take. Secondly, state your position and defend your answer. Defend it with reason, arguments, and relevant information. Lastly, identify and formulate the strongest potential objection(s) showing its strength to refute your position. Tips on how to start writing Start by outlining how you want to argue. Your philosophy essay should demonstrate a logical progression of ideas making it easy for the reader to follow. Once your outline is determined, select specific words that will transmit your intentions to the reader. Substantiate your claims whenever you think your critics will not grant them. And when paraphrasing or quoting, always give credit. Indicate your indebtedness for general ideas, specific lines of argument and particular words. How to write an outline It can be challenging to start a paper with an outline primarily. Nonetheless, once one has written a draft, it is relatively easy to go back and outline it. An overview gives the writer a sketch of the paper and aids in work organization. Below is how the outline can be organized. I. Introduction (Include the problem statement and approachesb to be taken) II. Arguments/Reasons Argument/Reason 1 Support your point Argument/Reason 2 Support your point Argument/Reason 3 Support your point III. Strongest challenge(s) to your position IV. Arguments/Reasons showing why the strongest challenge does not make your reason incorrect V. Conclusion How to write a thesis for a philosophy essay on ‘What is Truth’ The sentence or short paragraph that stresses your stance on a particular issue, particularly, the position you will argue for in your paper is the thesis statement. To write a thesis statement, one needs to determine their position. This is done by thoroughly reviewing relevant course materials, evaluating and analyzing arguments on both sides and ultimately developing your take on the issue. It is exigent that you describe your thesis before you continue writing. This is because your thesis guides you throughout the entire writing process- everything you write should somehow contribute to its defense. How to write an introduction The introductory paragraph is the most important paragraph in your essay. It ought to be fifty words long or five sentences minimum. An introductory paragraph is written by first introducing the topic. Second, grab the reader’s attention (a hook). And third, have a solid thesis statement which holds three points you will discuss. Tips on how to write an introduction and thesis When writing an introduction, you need to: Say something unusual Do not repeat the title Ensure the introduction is brief Cite thoroughly but not excessively Refer to a problem or concern your reader might have How to write body paragraphs Naturally, body paragraphs develop the paper’s main idea in a series of paragraphs. To write a body paragraph, the writer’s chosen topic must be explained, described and argued. All main ideas written down in the outline make the body paragraph. Bear in mind; body paragraphs support, prove, and explain your paper’s thesis statement or argumentative claim. Tips on body writing Create an outline (to organize your ideas and maintain your focus on the central topic) Organize your paper so that each paragraph groups together similar ideas and doesn’t mix unrelated topics Conduct research Remember keywords Explain your argument’s significance How to finish a philosophy essay on ‘What is Truth’ One concludes an essay by summarizing their argument and restating their thesis. In the conclusion section, make an effort in convincing the reader that the thesis is established and a cogent argument is offered in its defense. Alternatively put, one finishes a paper by restating the main idea along with the thesis statement, summarizing the essay’s sub-points, and leaving the reader with an interesting final impression. Tips on conclusion writing To conclude your essay correctly, follow the tips below. Summarize the essay’s key points Ask an exasperating question Utilize quotations Call for some action Conclude with a caution Generalize (contrast with different circumstances) Suggest consequences or results Tips on revision Examine your essay’s balance Check your paper’s organization Check your facts (are they all accurate) Check your conclusion (does your conclusion tie the paper together) Utilize spell-check to correct errors What is Truth? (Philosophy Essay Sample) I. Introduction ‘Truth’ has many meanings, yet the most widely recognized definitions allude to a position of being in observance of reality or facts. There exist different paradigms, rules and criteria by which individuals’ critic the truth a statement professes to affirm. The issue is how individuals can be guaranteed that they are in observance of realities or facts when every human mind manipulates, falsifies and perceives what it chooses to interpret see, or hear. Possibly an enhanced description of truth can be an accord of a conclusion by numerous people regarding the realities and facts in question. II. Discussion Truth is unique to an individual. For me, feeling hungry is more truthful than 10+10=20. No truth can objectively be confirmed – factual or otherwise – plus the yardsticks by which humans classify truths are consistently subjective and relative. What people deem as true, whether in art, morality, or science, varies with the existing intellectual current, and is consequently established by social, technological, and cultural yardsticks of that given epoch. Ultimately, humankind is both unique and fallible, and whatever information we uncover, factual or not is revealed by humanity’s’, finite, predetermined mind. The nearest truth is one where we have reached consent because of our social conditioning and related educations. For this reason, truths frequently don’t exchange among cultures. This idea is closely linked to ‘conceptual relativism’ – a far-reaching progression of Kant’s knowledge which asserts while studying a language we discover new ways regarding worldly interpretation, and hence, speaking another language inhabits a separate prejudiced world. I believe our characterization of truth should be increasingly versatile than Descartes, Plato or other philosophers. To me, the pragmatic theory of truth hits home. It affirms that truth is whatever is fitting; if another new idea is more fitting, it becomes truer. This theory is one Nietzsche almost accepted. There being no objective truth frees us to create our truths. In citation to Sartre’s existentialism, individuals aren’t confined by objectivity; instead, the absences of immutable, unending, truths enable us to formulate ‘truth’ for ourselves. I believe ‘Truth’ is personal. Your truth and my truth share no basic pertinence to each other. Since truth is personal and cognitive, it does play a more decisive and unique position in giving life significance; I am liberated to select my truths, and thus, I frame my life. Without cognitive truth, self-determination is non-existent. III. Conclusion So, to the apparent comprehension that the phrase â€Å"truth† is hugely ambiguous, great care should be taken to eliminate ambiguity in arguments concerning truth.

Network Security and the Demilitarized Zone Coursework

Network Security and the Demilitarized Zone - Coursework Example The researcher states that the disadvantages associated with DMZ are not significant, but one issue can be highlighted, as the segregation may create a hassle for the network administration because DMZ requires frequent updates and maintenance. Moreover, the hardware cost is high and requires dedicated hardware in order to implement DMZ within the network. Deployment includes a switch, separate firewall, and IDS etc. The most significant advantage that is shared by both of these technologies is communication. However, intranet provides limited communication as compared to the extranet, but it is still effective. In order to implement the intranet, local area network and a host is required. The network must adhere to the requirements of the intranet application. Moreover, the application will be deployed on a separate workstation called as a host or server. The star topology is recommended for intranet-based networks as the network administrator can manage and administer intranet issu es in a centralized environment. Furthermore, the presence of the intranet will enable new trends for communication. For example, paperless communication between employees, chatting, e-mails and blogs etc. disadvantage includes maintenance and security issues. Hardware requirements for an extranet are similar, except Extranet provides a wide coverage for employees, who want to work from home, or communicate while traveling. However, in order to provide or publish contents on the Internet, certain advanced protocols are required. For instance, VPN is a secure choice. Accordingly, due to its broad functionality, security issues are also more as compared to the intranet. Network address translation is defined as â€Å"An Internet protocol that allows individual sites to support more IP hosts than the number of IP addresses assigned to it. This is done using special Internet addresses that have been reserved for this purpose. These special addresses are invalid on the Internet itself. The hosts using these addresses may communicate among themselves, but they cannot access the Internet directly† (Campus infrastructure guidelines). NAT translates private IP addresses into global IP addresses, making it simple for the network administrator, as incremental changes are required without modifying host and routers. Moreover, the disadvantage NAT has is that it is slow because each packet is processed, prior to the decision of translating it or not. ‘IP traceability’ also becomes difficult as data packets are difficult to trace.   Tunneling is also called as port forwarding. Port forwarding is configured for a secure channel within the medium or corporate networks. One way of implementing a tunneling protocol is to configure a DSL modem by defining the port number that is allocated for using specific service. For instance, in order to access remote desktop via port forwarding, port number 3389 and RDP service is defined in the router against the IP a ddress of the workstation on which the service needs to be executed. A popular tunneling protocol developed by Microsoft is known as Point to Point Tunneling Protocol (PPTP).

Between Constructivist Learning and Direct Instruction Essay

Between Constructivist Learning and Direct Instruction - Essay Example Direct instruction proponents dispute the latest trend in education strategies which encourages learners to construct their own learning via minimal guidance even without prior knowledge of underlying concepts, principles, and processes (Baumann, 1982). They say that this method goes against the human cognitive architecture, that is, learners can only churn out, via long term memory, what was previously inputted to them. Constructivist Learning Constructivist learning, in whatever form it may be, is rooted from the works of Piaget and Vygotsky (Gallagher & Reid, 2002; Kirschner, Sweller, & Clark, 2006; Hmelo-Silver, Duncan, & Chinn, 2007). Constructivists propose that learning occurs when knowledge is constructed by the learner through personal experiences, interaction with the environment, and scaffolding guidance of an adult or more experienced person. In response to Kirschner et al’s (2006) position that minimally guided instruction is less effective that direct instruction , Hmelo-Silver, et al (2007) pointed out that a number of constructivist strategies, specifically problem-based and inquiry learning, utilize more than just minimal guidance during scaffolding. They say that scaffolding takes place at a high rate in problem-based and inquiry learning, thus refuting Kirschner, et al’s position. Moreover, Hmelo-Silver (2007) produced a long list of studies and researches which attested to the effectiveness of problem-based and inquiry learning. Another notable point that constructivists try to emphasize is that positive effects of employing constructivist approaches may not be immediately observed from standardized tests (Hiebert, Stigler, & Jacobs, 2005; Hmelo-Silver, Duncan, & Chinn,... So much debate has been going on to pinpoint exactly which mode of instruction would produce the best results for a learner. While it may be disappointing to think that no one has found the secret formula to learning yet, the on-going debate is a welcome clash of ideas because it means that educators still have not rested on the age-old established â€Å"facts† about learning and are still very much in the quest for the improvement of the ease and effectiveness of the teaching and learning process. Maybe no one has found the secret formula yet because there may be no secret formula at all. Perhaps the only reliable â€Å"fact† about learning is that each learner is unique; what might work for one may not work for another. The best that we can hope for is that at the end of the day, teachers/educators/facilitators have done their best in trying to create an appropriate and effective learning environment for the child.